The User Experience

Who knew that two simple letters, “U” and “X” could create so much information.

The User Experience (UX) is the functional interaction between elements within the mobile app and web site. The users journey from screen-to-screen, managed by the tap or click of buttons, words and images informs the user experience.

Associating these elements so the journey feels natural is an ongoing conversation of the emotional intuition compared to empirical data.

We can sort through all of that information by connecting those elements for your best web site and digital presence.

Maintaining the User Interface

Everyone knows what they like — when they see it.

The User Interface (UI) is the colour and design used to replace the simple wireframe, or box elements created in the user experience (UX) phase of conceptualising a digital design and user journey(s).

With our guidance, we can help to refine the creative expression of your mobile app and web site.

Progression never stops

Once the site is built. Now we progress by making improvements.

Maintenance and updates are always de rigueur. Once people visit your site for weeks, months and years you’ll be able to understand how the site is being used. And how it’s being perceived.

Are you reaching your intended audience? Are you reaching a new audience you don’t understand - yet? How are you measuring and defining your success(es)? Why is the web site here? Why do you need to reach your audience this way..?

To answer these and other questions, we need context. Let us help you get more context so you can be presented in the best way possible.

Putting yourself in the client's shoes.

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